Career Development Research Study

The primary objectives of the research study are:

To gain insights into current career development challenges.

To study young professionals’ perceptions and attitudes towards career development.

To understand to what extent early-stage career coaching can enhance the career prospects.

To provide valuable insights to corporate partners.

How many employees are included?

To participate, each company must nominate 10 employees between 25 and 35.

Why is this research important and why now?

The Future of Work is here:

  • The world of work is getting ever more complicated and fragmented. As people take more control over their own career development, it is critical that organizations provide the tools and support to allow their people to autonomously develop, grow and maximize their value.
  • Employees are changing job and roles at a much higher level of frequency than in generations past.

Recognizing the importance of Diversity & Inclusion:

  • Employees are changing job and roles at a much higher level of frequency than in generations past.
  • The outputs of the research study support a corporation’s D&I strategy by identifying critical themes and focus areas.

What is the CareerPoint coaching platform?

CareerPoint is the world’s first online career development coaching platform that aims to help young professionals advance in their careers through a combination of app-based and live, one-on-one coaching.

Our mission is to help a million young people advance in their careers by giving them the skills, support, and encouragement they need to thrive.

Why is CareerPoint Coaching Unique?

Our coaching is based on a proven and proprietary methodology: the Employee Value Curve.

CareerPoint is the only platform focused solely on helping young professionals develop through their careers through a combination of app-based coaching and live coaching.

Research Questions

How optimistic are employees about their development prospects?
How well do employees understand the drivers of career development in your company?
How well is the company currently supporting employees’ career development?
To what extent does coaching enhance career development, performance and engagement?

Study Team

Founder & CEO

Steve McIntosh

Co-Founder & Head of Corporate Research

Sipha Ndawonde

Coach Success Associate

Kristin Orr-Depner


William Scott-Jackson


Maura Sheehan


Jonathan Michie

Signing up to the research study

How do you sign up to participate in the study?

To register your company’s interest in participating, simply sign and return the expression of interest letter we will provide.

We will endeavor to minimize the time investment required of management and support staff wherever possible.

What time commitment will be required?

Survey participants may need between 5 and 30 minutes per survey (most participating employees will receive up to four surveys during the year).

Employees receiving live coaching will need to be available for 1 hour per week for a period of four weeks.

Step 1

Expression of Interest

Step 2

Research Plan and Agreement

Step 3

Program Onboarding

The study can be customized to also include:

A CareerPoint executive team workshop

An executive team survey and results

A customized company wide survey





Month 1

  • Executive and senior manager survey and manager workshop (OPTIONAL)
  • Companywide benchmark survey


Pre-intervention Survey

Month 2

  • Nomination of study participants
  • Survey of study participants (pre-coaching interventions)


Coaching Interventions

Month 3 & 4

  • Live (one-on-one) coaching
  • App-based coaching


Post-intervention survey

Month 5

  • Survey of study participants (post-coaching interventions)


Data Analysis

Month 6 & 7

  • Analysis of results and reporting



Month 8

  • Presentation of final report

Ready to take your people to the next level?

Learn how CareerPoint’s coaching program can integrate with and support your existing talent development, DEI initiatives, and learning and development strategies.

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