Moving Up, Not Out: How Your Company Can Benefit from Career Advancement Coaching

4 min read

Employees who are restless, coasting, or under-stimulated may want to leave or change their jobs. They are simply ready to advance—to take on new career challenges with more opportunities right where they are. 

When your employees set their sights on career progression, they need to bridge the gap from where they are now to where they want to be. A career coach can work with them to identify their career goals and develop a plan to achieve them. 

For many employees, career advancement can feel like a challenging topic to discuss with their superiors. They may be unsure where to start or nervous about how others will perceive them. 

Career coaches help ambitious employees devise tailored career development plans and increase their value to your company. Career coaching may be the missing employee perk your company needs to retain and upskill talent.

What is career coaching?

Whether an employee is looking to advance in their organization or has recently secured a new promotion, a career coach will help them to understand better:

  • What their superiors are looking for
  • The nature of the employee-employer relationship
  • How to leverage their skills to meet and exceed expectations 
  • How their values, talents, and strengths align with their aspirations
  • Advancement does not always mean a promotion 
  • The importance of self-management and taking initiative

In short, career coaching helps employees work out how to make themselves as valuable as possible to their employers. Once they understand what’s required to advance, they’re empowered to turn their goals into actions.

Advancing in one’s career is not synonymous with changing jobs, and helping people to develop themselves does not mean they will leave a company for greener pastures. On the contrary, it demonstrates interest in employee wellbeing, which fosters trust and loyalty. 
Career coaching can add value to any business by supporting employees to seek out the best training to fulfill their potential. Growth-based opportunities are incentives to stay with your company and, at the same time, can help you elevate and capitalize on the talent that already exists within your organization.

How is career coaching different from career counseling?

As we’ve seen, career coaching aims to support employees in their work and increase their value as an employee by helping them maximize their potential—offering clear benefits both for employee and employer. 

In contrast, Career counseling is aimed at new graduates and those currently seeking work. Career counselors help people better understand their interests, passions, and skills to choose a career path they’d be well suited to. They also provide practical support, like fine-tuning a resume or crafting a cover letter.

Support Your Talent

If you’re invested in keeping your employees motivated and helping them reach their full potential, career coaching can help them excel in their role and become an even more valuable asset to your team. Learn more about CareerPoint’s corporate coaching program and start investing in your talent today.


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